Hoax – Facebook posts claim that Fiat is giving away a Fiat Argo. To participate, you just need to comment the word “@highlight” and click on the text until it turns blue.
Analysis
Facebook posts have drawn attention by announcing an alleged giveaway of a Fiat Argo as part of the opening of a new store. The text states that to participate, users only need to type “@highlight” in the comments of the official post and wait for the text to turn blue. The giveaway is supposedly scheduled for July 18 at 8 p.m.
After following the instructions, many users report receiving a message via inbox containing a link to “complete registration” for the contest. Read the message circulating online:
2025 Argo Club To celebrate our grand opening, #We’re giving one of you this amazing Fiat Argo. All you need to do is type @ and click highlight. If the color turns blue, you’ll be entered into the contest. The winner will be chosen on July 18 at 8 p.m.
Check
Despite going viral, the promotion has characteristics of previous scams that use big brand names and visual appeal to attract clicks and capture personal data. With the spread of the content on social media, we raised three questions to clarify the facts:
Is Fiat giving away a Fiat Argo via Facebook comments?
No. Fiat is not holding any official giveaway of a Fiat Argo based on Facebook comments. There’s no record of this campaign on the manufacturer’s official channels, such as the Fiat official website or its verified social media pages. The use of @highlight and the claim that the color change guarantees participation have no validity.
What happens to those who participate in this kind of “promotion”?
Those who follow the instructions and comment end up receiving private messages with links supposedly to complete registration. In reality, these links lead to phishing pages that collect personal data like name, CPF, address, and even banking information. In some cases, there’s also a risk of malware being installed on users’ devices, compromising their digital security.
Are there other similar fake news examples?
Yes. This type of scam has been used many times with well-known brands. Similar cases have been recorded with Toyota, Volkswagen, Honda, and Nissan. They all follow the same pattern: promise of a prize, visual appeal, simplified action (such as commenting or clicking), and then redirection to a malicious link.
Conclusion
The alleged Fiat Argo giveaway promoted through comments with “@highlight” on Facebook is, in fact, a scam. Fiat does not recognize the campaign, which is not hosted on any of its official pages. The goal of the scam is to steal users’ data and possibly infect their devices. Identical scams have already been recorded with other automakers.
Scam ⚠️
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